Blue jean baby

Image: cheapmonday.com

For many women, myself included, the search for the perfect pair of jeans can somewhat resemble the quest for the holy grail--it can take many years, it can be painful, there can be tears, and after many false leads you may end up resigning yourself to the fact that sadly it is a mythical object that simply no longer exists. Luckily for me a true Purple Cow of the denim variety was brought to the Australian consumer all the way from its native Stockholm--yes, I am talking about Cheap Mondays.

Personally I have never been willing to spend exorbitant amounts of money on jeans--$500 for a pair of casual pants does not a happy Jaqui make. At $90 a pop, Cheap Mondays are therefore ideal to me in everyway: they have a great fit, are super tight and LONG enough, are semi-high waisted, come in about 20+ different washes and you don't feel guilty about buying 3 pairs of the exact same pant in different shades because the cost is equivalent to one pair of designer jeans.

So if you're searching for your holy grail jeans you don't need to make a journey to Arthurian England... just head over to Bondi.